Impact of E-Commerce on Brick-and-Mortar Stores
Since the advent of e-commerce, the influence of online shopping has gradually increased. This has further decreased the market share…
The Impact of Social Media on Branding and Marketing
Consumers use social media extensively to learn about, investigate, and exchange information on various brands and products. Social networking sites…
Data Analytics and Its Role in Business Decisions
The basis for every business decision-making is data analytics. Intuition-based decision-making is no longer sufficient. Any firm nowadays is driven…
