Social media is an excellent tool for marketing your small business. Find the steps of creating your plan for social media success to let you get the most out of this powerful platform and ensure that your small business gets the visibility it deserves.
Tips to Promote Your Small Business on Social Media:
Craft a Compelling Profile
Create a profile that gives users all the information they seek about your brand and services. You can include:
- Your business name, address, and phone number
- A picture of your business or logo
- A short description of what you do
*Links to your website and social media accounts
Use Relevant Keywords and Hashtags
In your posts and updates, use relevant keywords and hashtags. Keywords are words or phrases people type into search engines when searching for something (for example, Big Sky Resort). Hashtags are the # signs you can put in front of keywords to categorize them (like #Montana).
Engage With Your Audience
One of the most effective ways to build and maintain a strong social media presence is by engaging with your audience. Respond to comments, questions, and suggestions, especially those that are negative or offer constructive criticism.
Post Regularly but Not Too Much
You don’t want to over-post, but you also don’t want to under-post. Content with more visual appeal may require less frequent posts (e.g., once or twice a week). Content with fewer visuals may require more frequent posts (e.g., three times or four times a day).
